Objective
The objective of this course is to introduce participants to the fundaments, concepts, and tools of digital marketing to facilitate the creation, administration and supervision of online campaigns that involve multiple available channels in the digital world.
Target Audience
The objective of this course is to introduce participants to the fundaments, concepts, and tools of digital marketing to facilitate the creation, administration and supervision of online campaigns that involve multiple available channels in the digital world.
Methodology
- FGV’s instructors will present concepts, best practices, and case study analysis in a strategic, up-to-date, and dynamic way. Discussions, debates, and life experience exchanges will be stimulated among the students.
- Modality: online, presential or semi-attendance (to be defined).
- The Program may include technical visits to private companies and/or government agencies.
Syllabus
- Planning and Strategy
- Tactics and Metrics
- Relevant Marketing
- Social Media Platforms
Class Schedule and Location
Academic Workload: 40 hours.
Frequency and time: to be defined.
Location: depending on the modality offered
- Presential: at FGV in Rio de Janeiro, São Paulo or Brasília (to be defined).
- Semi-Presential: face-to-face meetings at FGV in Rio de Janeiro, São Paulo or Brasília (to be defined) and virtual meetings transmitted by webconference.
- Virtual: 100% live classes transmitted by webconference.
Contact
If you have any questions or would like more information about our Program, contact us:
E-mail: dint@fgv.br
Phone: +55 21 3799-6059
Certification
To receive this course certification students are expected to have an attendance of at least 75%.
In conjunction with the certificate students will also receive a digital badge they will be able to easily display in their social media platforms. The FGV badge is encrypted with blockchain technology, that guarantees the veracity of the information published.