Jue, 30/06/2011

On June’s 30th, the book The Power of Open was launched. It is available in nine languages ​​including Portuguese, features more than 30 cases of successful products and services generated from the content sharing and collaboration, highlighting the role of Creative Commons licenses in spurring innovation in the digital age. The event was an initiative of the FGV Rio Law School Center for Technology and Society, (CTS / FGV Rio Law School) in partnership with Creative Commons.

The launch included a presentation by Gabriel Borges, one of the developers of the strategy of Fiat Mio; Alexander Schneider, Secretary of Education of São Paulo; José Murilo, general coordinator of the Digital Culture of the Ministry of Culture, Claudio Prado, coordinator of the Brazilian Digital Culture Laboratory and former adviser to the Ministry of Culture; and Ronaldo Lemos, professor at FGV Rio Law School.

Gabriel Borges talked about the process of creating the Fiat Mio, addressing the advantages of using Creative Commons licenses in the process, as well as the factors that led him to make that choice. Schneider told the experience of the Secretariat to provide all content and teaching materials produced by the folder with the Creative Commons license, allowing other school systems to use it, since for non-commercial purposes.

The Power of Open is a study on how the Creative Commons licensing and tools for copyright licensing in general contribute to collaboration and innovation. The book includes case studies of scientists, educators, artists and entrepreneurs who use the tools of the Creative Commons. A key feature of the publication is the Fiat Mio, a concept car launched at the initiative of the team of Fiat in Brazil that uses the logic of cooperation from the Creative Commons. Having received more than 10,000 design contributions, the project allowed Fiat to develop a collaborative car that can be modified by anyone. Another highlight is the ProPublica who became the first Internet news portal to win a Pulitzer Prize.

Available at http://thepowerofopen.org/, the book has editions in English, Portuguese, French and Japanese. Soon there will be Arabic, Chinese, German, Polish and Spanish. Beyond Rio de Janeiro, the book is being launched in other world cities considered relevant to the collaborative culture as Tokyo, Washington DC, Brussels, London and Paris.

Updated on 07.01.11 by GAB and reviewed on xx.xx.2011 by LELG




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