Music Business Innovation Lab

Music Business Innovation Lab:
Transmedia Collaborations for Executives

July 20-24, 2015

Join us in New York City this summer for a one-week intensive for music and media executives from around the world.

The intensive program, offered in partnership with Brazil's Fundação Getulio Vargas (FGV) International Affairs Division, will take place at New York University’s campus in New York City. It gives participants the opportunity to analyze emerging business models and international markets for music and media--positioned at the intersection of several overlapping areas of industry.

We examine existing and emergent strategies for designing hybrid business models to manage the dispersal of content across multiple platforms, including interactive websites, smartphone and tablet apps, social video games, music and video streaming services, live performances, and others on the horizon, such as virtual and augmented reality.
Participants will work in mixed teams to design improvements or innovations to their existing business models.

The Music Business Innovation Lab is designed for music and media industry executives with 3-8 years of experience. The program aims to develop participants' capabilities in such areas as:

  • collaborating across technological and cultural boundaries
  • exploring emergent platforms and media formats
  • analyzing data and trends underlying evolving models for music in a transmedia context
  • developing business models and strategies with clear value propositions and potential.

Applications are now being accepted, with an early-bird price deadline of April 17, 2015.


Learn more and Apply




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